Social Media in Healthcare

Objectives:

• Discuss the impact of social media on the current market.
• Identify methods for use of social media to enhance market presence.
• Discuss the impact of inappropriate and unapproved social media postings on facility reputation.
• Examine how negative postings can harm the facility, its staff and admissions.
• Learn to draft social media policies governing social media use by employees.

Speakers: Karen Kruer, RN, BSN, Kathy Fitzgerald, RN, BSN, Michelle Foster Earle, CPCU, CIC, & Carol Marshall, MA, OmniSure Consulting Group

Provider approved by the California Board of Registered Nursing, Provider Number

CEP 14132 for 1.0 contact hours.

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